Bonfolk is a purpose-driven sock brand that aims to impact communities positively. For every pair of socks sold, a pair is donated to those in need through their nonprofit, Bonfolk Giving Good.

Bonfolk came to us looking for a more expansive brand identity foundation. As a growing company with a substantial amount of wholesale and a blooming online presence, they needed a more variable system of assets to pull from.  We reimagined their primary logo along with rich visual language that felt fresh and true to the brand’s mission.